FAQs

typeTheta is a London digital agency that builds Shopify and web experiences and the AI automation behind them. We help UK small and mid-sized businesses sell more, save time and cut cost, and we also cover AI search, SEO, branding and growth marketing.

We work with ambitious UK small and mid-sized businesses, particularly in retail, fashion and e-commerce, and professional services such as accountancies, law firms, recruiters and consultancies. We also support London start-ups and scale-ups.

We are in London, at 7 Bell Yard, WC2A 2JR, and we work with UK businesses wherever they are. Meetings can be in person or online.

Book a free 30 minute call or email hello@typetheta.co.uk. We will talk through your goals, tell you honestly whether we are the right fit, and recommend a clear next step, often an AI Automation Audit.

It depends on the scope. An AI Automation Audit runs over two to three weeks. Shopify builds, automations and apps are scoped individually, and we agree a timeline with you before we start.

Yes. We agree the scope, the timeline and what success looks like up front, then report against it, so there are no surprises.

Yes. Every project has a named lead, so you always know who to talk to.

Yes. Every project can move into a care plan covering updates, security, small changes and monthly reporting, with optional growth and automation partnership plans for ongoing optimisation.

An AI Automation Audit is a short, structured engagement where we map your workflows, quantify the cost of manual work and deliver a prioritised automation roadmap with projected hours saved and payback periods. It is the easiest first step into practical AI.

An audit typically runs over two to three weeks: process discovery in week one, opportunity scoring and solution design in week two, and a roadmap presentation with a business case in week three.

No. Many processes are best served by rules-based automation, which is cheaper, more reliable and easier to audit. We recommend AI only where it adds clear value.

Yes. We build private knowledge systems so assistants answer from your approved documents, with access controls and data privacy reviews.

Yes. We build and rebuild Shopify and Shopify Plus stores, including migrations, headless and B2B builds, and integrations with ERP, fulfilment and CRM systems. Every build includes conversion-focused design, technical SEO and baseline automation.

Yes. We plan redirects, preserve URLs and metadata where possible, and run technical SEO checks before and after launch so visibility is protected.

No. Shopify is our specialism for commerce, but we also build WordPress and bespoke websites, customer portals and mobile apps, and we choose the platform that fits the business.

GEO is the practice of making your brand visible in AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews. It combines technical SEO, structured data, entity optimisation and authoritative, citable content, with monthly measurement of AI visibility.

We track whether and how your brand is cited across AI platforms for a set of buyer questions, alongside traditional rankings, and report changes monthly.

We define clear scope, test against real examples, add human review for sensitive actions, and monitor performance after launch, in line with UK GDPR.

Yes. We use your details only to reply to your enquiry. You can read how we handle personal data in our Privacy Policy.