typeTheta
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A London agency for ambitious UK businesses
typeTheta is a design-focused digital transformation agency in London. We build Shopify stores and practical AI automation, and we help brands get found in Google and in AI answers.
We are not an order-taking vendor. We are the partner brands trust, and we measure success in hours saved, cost removed and revenue added.
Our mission
To help UK businesses grow by combining high quality Shopify and web engineering with practical AI automation that removes cost, saves time and increases conversion.
Our vision
To be one of London's leading AI-enabled commerce and automation partners for ambitious small and mid-sized businesses.
Our approach
Practical AI, clear scope and honest reporting. Tell us what you want to improve and we will show you how.
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Brands we have worked with
Our story
typeTheta began as a design-focused digital agency in London, building websites, apps and brands for businesses that were moving from physical to digital.
Today we focus on the work where engineering depth and clear commercial results matter most: Shopify and web engineering, practical AI automation, and visibility in search and in AI answer engines.
Our team brings together developers, designers, SEO specialists and AI engineers, so strategy, build and growth sit under one roof, with a named lead on every project.
We work with ambitious UK small and mid-sized businesses, starting with retail, fashion and e-commerce and professional services, and we sell in London and the South East. Smaller teams gain the most from a good system, and that is where we are most useful.
What we believe
Five principles shape how we scope, build and report. You will see them in every proposal and every project.
01
Outcomes over outputs
We agree what success looks like first: hours saved, cost removed, conversion gained. Then we build towards it.
02
Clear scope, honest reporting
You know what you are getting, when, and how we will measure it. No surprises, and no padded reports.
03
Engineering quality
Fast, secure, accessible builds that are easy to maintain. We would rather do it properly than do it twice.
04
Practical AI, not hype
AI goes where it saves time or earns money. Where simple automation is cheaper and safer, we say so.
05
Long-term partnership
We would like to be your team for years, so we tell you honestly whether we are the right fit and what to do next.
What we do
Three things we do best. Everything else we offer supports these.
Commerce
Shopify and Shopify Plus
Stores that convert and connect to your systems, with automation and AI built in from the start.
Shopify and commerce → AIAI Automation Audit
A short engagement that maps your workflows, quantifies manual work and delivers a prioritised roadmap.
The AI Automation Audit → VisibilityAI search and SEO
Technical SEO plus generative engine optimisation, so you are found in Google and in AI answers.
AI search and SEO →
Let us show you where to start
Tell us what you want to improve. We will tell you honestly whether we are the right fit, and recommend a clear next step, often an AI Automation Audit.